Marketing Success Begins with The Core
It is tempting for marketers to ignore fundamentals and quickly get down into the weeds with tactical efforts. The appeal of this "feel -good" approach quickly dissipates when marketing goals are not met. If you hire a personal trainer, many of the best will tell you “focus on your core”. What they mean, simply, is if you ignore the core of your body, your fitness program will not reach its full potential. What is “Core Marketing? You will find thousands of different definiti