It is tempting for marketers to ignore fundamentals and quickly get down into the weeds with tactical efforts. The appeal of this "feel -good" approach quickly dissipates when marketing goals are not met. If you hire a personal trainer, many of the best will tell you “focus on your core”. What they mean, simply, is if you ignore the core of your body, your fitness program will not reach its full potential. What is “Core Marketing? You will find thousands of different definiti

Don’t Make the Customer Jump Through Hoops to Give You Essential Feedback! Seeking to integrate customer feedback into your marketing efforts is an admirable pursuit.  Effective marketing is rooted in finding ways to satisfy customer needs.  Going directly to the source is one way to conduct this research.  There are of course many others including ethnography based methods, which are also an excellent means of getting input.  If you choose the route of surveying customers, y