It is tempting for marketers to ignore fundamentals and quickly get down into the weeds with tactical efforts. The appeal of this...

Early in my marketing career I  was a product manager.  At the time I  was responsible for a line of medical products, used principally...

Marketing success can be achieved by a strong commitment to the customer’s needs. Everyone agrees that to succeed you have to get out of...

Call to Action is the Anchor of Your Messaging Whenever you are trying to change someone’s behavior, you are trying to persuade them....

Ask any successful businessperson, and they will explain the virtues of planning.  It also goes way beyond business, as planning is...

The implication for marketers is understanding the segments of the bell curve, and using these segments to your advantage as you...

If you study the classic sell cycle you often see the process end with “the close”.  In other words, once the sale is made, companies...