Marketing Success Begins with The Core
It is tempting for marketers to ignore fundamentals and quickly get down into the weeds with tactical efforts. The appeal of this...
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Marketing Research: Asking and Answering Many Questions
Early in my marketing career I was a product manager. At the time I was responsible for a line of medical products, used principally...
Marketing Success Isn’t “Magic”
Marketing success can be achieved by a strong commitment to the customer’s needs. Everyone agrees that to succeed you have to get out of...
The Art of Persuasion
Call to Action is the Anchor of Your Messaging Whenever you are trying to change someone’s behavior, you are trying to persuade them....
Planning with a Marketing Calendar
Ask any successful businessperson, and they will explain the virtues of planning. It also goes way beyond business, as planning is...
Marketing to the Bell Curve
The implication for marketers is understanding the segments of the bell curve, and using these segments to your advantage as you...
Cultivating Customer Advocates
If you study the classic sell cycle you often see the process end with “the close”. In other words, once the sale is made, companies...