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It's All About Your Product/Service
Customers Don't Care About Your History!
Marketing Success Begins with The Core
Is Your Product a Commodity? Try “Peripheral Differentiation”
The “Customer Centric Filter”
Marketing Research: Asking and Answering Many Questions
Marketing Success Isn’t “Magic”
The Art of Persuasion
Three Tips On Getting Customer Feedback
Becoming Customer Centric is Simple – But Not Easy
Buyer Empowerment Through Order Automation
Data Governance: Compelling Reasons For Investment
Planning with a Marketing Calendar
Marketing to the Bell Curve
Cultivating Customer Advocates