Marketing Success Begins with The Core It is tempting for marketers to ignore fundamentals and quickly get down into the weeds with tactical efforts. The appeal of this...
Marketing Research: Asking and Answering Many QuestionsEarly in my marketing career I was a product manager. At the time I was responsible for a line of medical products, used principally...
Marketing Success Isn’t “Magic”Marketing success can be achieved by a strong commitment to the customer’s needs. Everyone agrees that to succeed you have to get out of...
The Art of PersuasionCall to Action is the Anchor of Your Messaging Whenever you are trying to change someone’s behavior, you are trying to persuade them....
Planning with a Marketing CalendarAsk any successful businessperson, and they will explain the virtues of planning. It also goes way beyond business, as planning is...
Marketing to the Bell CurveThe implication for marketers is understanding the segments of the bell curve, and using these segments to your advantage as you...