Just like with their Ecommerce efforts, many senior managers are striving to improve their data governance.  Without a corporate-sponsored initiative in place, they strive for small victories as the volume and complexity of the data stresses the organization.    Instinctively, they know it is the right thing to do, but they need to convince executive management that the investment is justified. A well-crafted Data Governance program helps firms in many ways; here is a list of