Being Customer Centric is Essential to Effective Marketing If you surveyed 100 marketers and asked “Are your efforts ‘Customer Centric’ you would get at least 97 to say “yes”. The other 3 should have their marketing responsibilities removed immediately. So how do you accomplish this? It is simple, but not easy. Put your ego aside, and commit 100% to the needs of the customer (being customer centric). If you can do this, you’ve taken a very important first step. If you can

It’s a simple fact that given a choice, B2B buyers will choose the path of least resistance. Like all of us, buyers are very busy and will always seek efficiency and simplicity. I have heard this referred to as the “lazy buyer syndrome”. That may be a bit harsh, but there is no question that you need to make things as easy as possible for buyers. You can significantly enhance Buyer Empowerment by automating order placement. “What technologies can we deploy to make the order p